unsup brand

At UNSUP, we believe fashion shouldn’t try too hard—because who has the energy? We’re the brand for those who think ‘meh’ is a lifestyle and ‘extra’ is just extra work. Inspired by the absurdity of hype culture, we’ve perfected the art of indifference.

Our collections include REGULAR, SUBPAR AF, and the INFERIOR COLLECTION—each one designed with just enough effort to get by. Think of it as fashion’s version of a shrug.

Expect limited drops that are as unpredictable as your Wi-Fi connection, and don’t get too attached—because we sure won’t. UNSUP isn’t here to impress you. We’re here because we couldn’t think of anything better to do.